ELSA YRANZO STUDIO
Elsa Yranzo Studio is a creative hub based in Barcelona, specialising in food design and art. We curate, produce, and mentor projects that aim to transform, inspire, and generate new connections between people and food through design, innovation, and beauty.
Site: elsayranzo.com
Photos: Ambit Living Spaces Cluster
At TrendFEST 2023, the mission was to explore emerging sociocultural shifts and translate them into innovative colour proposals that would shape the future of product and interior design.
The challenge lay in creating a captivating experience that not only showcased colour trends but also resonated with the audience's desire for connection with nature and sustainable living.
Taking in the Forest aimed not only to tantalise taste buds but also to provoke thought and connection. It stood as a testament to our dedication to pushing culinary boundaries while aligning with broader themes of colour trends and creative expression at TrendFEST 2023.
The Challenge
Where sustainability meets culinary artistry, showcasing Earth healing trends through innovative flavours and local ingredients.
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Elsa Yranzo Studio is driven by a commitment to transforming, inspiring, and fostering reflection through food design and art. Our core values include creativity, sustainability, innovation, and beauty.
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We aim to forge new connections between people and food, leveraging design, art, and innovation to provoke thought and generate meaningful experiences.
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Collaborating with Elsa Yranzo Studio, we conceptualised "Taking in the Forest," an immersive food experience showcased at TrendFEST 2023. Our focus was on exploring the Earth healing trend, which embodies a deep connection with nature and a commitment to regeneration.
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The "Taking in the Forest" food experience curated by Elsa Yranzo Studio at TrendFEST 2023 positioned itself as a premium offering within the experiential event market. By blending innovative food design with a deep commitment to sustainability and local sourcing, it targeted a discerning audience seeking unique and meaningful experiences. This positioning resonated with individuals who value creativity, authenticity, and environmental consciousness, establishing the experience as a standout choice for those looking to engage with both culinary artistry and sociocultural trends.
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Amidst urbanization and environmental concerns, there is a growing desire to reconnect with nature and seek sustainable solutions. The Earth healing trend presents an opportunity to align with these values and inspire positive change.
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Taking in the Forest not only showcased colour trends for 2024/2025 but also sparked meaningful dialogue about sustainability, regeneration, and the role of food in fostering connection with nature. Through innovative culinary techniques and a commitment to local sourcing, we demonstrated our ability to transform trends into immersive experiences that resonate with audiences and inspire positive change.
Innovative Ingredients
We sourced predominantly local ingredients from Cataluña, highlighting our dedication to sustainability. Incorporating future-forward elements such as Sorghum and adaptogens like Ashwagandha showcased our commitment to supporting local produce while embracing innovation.
Sweet Treat Concept
To redefine traditional sweet treats, we crafted a dark cake using pumpkin and sorghum flour, complemented by innovative creams like Smoked hazelnut and Black tahini yoghurt. This fusion of flavours balanced sweetness with savoury undertones, offering a unique culinary experience.
Creative Elements
Exploring the boundaries of creativity, we introduced edible dusts like Coffee and Mushroom, along with Pistachio Moss and Rosemary and thyme seeds. Additional elements such as Almond & Ashwagandha rocks and Rosemary and Ginger confit mini mushrooms enriched the sensory journey.
The Result
Harmonising sustainability, culinary creativity, and Earth-conscious trends!
Collaborating with Carolina was an absolute game-changer for our food experience at TrendFEST 2023. Her expertise in food design and sustainability, combined with her meticulous attention to detail and broad vision, elevated our project to new heights.
Carolina's dedication to understanding our brand values and translating them into a captivating culinary journey was truly commendable. From conceptualisation to execution, she ensured that every aspect of the experience reflected our commitment to sustainability and innovation. Working with Carolina not only resulted in a memorable and impactful event but also provided us with invaluable insights and strategies for future projects. Her professionalism, creativity, and 360-degree approach to food design make her a standout choice for any endeavour – Elsa Yranzo, Founder of Elsa Yranzo Studio
Nourishing Minds, Empowering Businesses
[Always on adventure]